The
Definition Of

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  • Ingredient branding
    Ingredient branding is a special case of co-branding that involves creating brand equity for materials, components, or parts that are necessarily contained ...
  • Product system
    A product system is a group of diverse but related items that function in a compatible manner. For example, the extensive iPod product system includes ...
  • The product hierarchy
    The product hierarchy stretches from basic needs to particular items that satisfy those needs. It is identified six levels of the product hierarchy, using life insurance as an example:
  • Design
    Design is the totality of features that effect how a product looks, feels, and functions to a customer. It offers functional and aesthetic benefits and appeals ...
  • Customer consulting
    Customer consulting includes data, information systems, and advice services the seller offers to buyers. Technology firms such as IBM, Oracle, and others ...
  • Installation
    Installation refers to the work done to make a product operational in its planned location. Ease of installation is a true selling point for buyers of complex ...
  • Delivery
    Delivery refers to how well the product or service is brought to the customer. It includes speed, accuracy, and care throughout the process.