- The state or quality of being congruous; the relation or
agreement between things; fitness; harmony; correspondence;
consistency. - Coincidence, as that of lines or figures laid over one
another. - That, in an imperfectly good persons, which renders it
suitable for God to bestow on him gifts of grace.
Principle of congruity Principle of congruity means psychological mechanism that states that consumers like to see seemingly related objects as being as similar ...
Definition
[ n.]