Definition

Adoption curve

Adoption curve is the representation of the adoption process, consisting of five decision making steps consumers go through before buying goods or services:

(1)unawareness

(2)awareness

(3)interest

(4)evaluation, and

(5)trial.

Share it:  Cite

More from this Section

  • Caching
    Caching is the phenomenon that occurs when access providers or browsers store or buffer ...
  • Bear market
    Bear market refers a market state in which stock values are generally declining and investors ...
  • Return on marketing investment
    Return on marketing investment is the net return from a marketing investment divided by ...
  • Conventional distribution channel
    A conventional distribution channel consists of one or more independent producers, wholesalers, ...
  • Average order value
    Average order value is a calculation that reflects dollar sales divided by the number ...