Definition

Adoption curve

Adoption curve is the representation of the adoption process, consisting of five decision making steps consumers go through before buying goods or services:

(1)unawareness

(2)awareness

(3)interest

(4)evaluation, and

(5)trial.

Share it:  Cite

More from this Section

  • Business market
    The business market consists of all the organizations that acquire goods and services ...
  • Purchase decision
    Purchase decision is the buyer’s decision about which brand to purchase. ...
  • Effectiveness
    Effectiveness is often described as “doing the right things” – ...
  • Vertical marketing system (VMS)
    Vertical marketing system (VMS) is a distribution channel structure in ...
  • The marketing funnel
    The marketing funnel identifies the percentage of the potential target market at each ...