Definition

Advertising media

Advertising media refers to the vehicles through which advertising messages are delivered to their intended audiences. The major steps in advertising media selection are (1) determining on reach, frequency, and impact; (2) choosing among major media types: (3) selecting specific media vehicles: and (4) choosing media timing.


Advertising media is the personal or non personal means of sending a message to a target market.


Advertising media refers advertising outlet, including newspapers, television, direct mail, radio, magazines, and outdoor displays.

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