Definition

Share it:  Cite

More from this Section

  • The selling concept
    The selling concept holds that consumers and businesses, if lift alone, won’t buy enough ...
  • Advertising objective
    Advertising objective is a specific communication task to be accomplished with a specific ...
  • Brand mix
    A brand mix, also known as brand assortment is the set of all brand lines that a particular ...
  • Promotional pricing
    Promotional pricing refers to temporarily pricing products below the list price and sometimes ...
  • Ordering ease
    Ordering ease refers to how easy it is for the customer to place an order with the company. ...