Definition

Affective component

The affective component of an attitude is the emotional or feeling part of an attitude. Affect can lead to behavioral outcomes.

Share it:  Cite

More from this Section

  • Role
    A role refers to behavior patterns expected of someone occupying a given position in a ...
  • CCC21
    A world famous, cost-oriented continuous improvement program at Toyota . ...
  • Credibility
    Credibility in terms the degree to which followers perceive someone as honest, competent ...
  • Means-ends chain
    Higher-level goals (or ends) are linked to lower-level goals, which serve as the means ...
  • Traditional goal setting
    In traditional goal setting, goals set by top managers flow down through the organization ...