Definition

Share it:  Cite

More from this Section

  • Broker
    Broker refers to a wholesaler who does not take title to goods and whose function is to ...
  • Point-of-purchase displays
    Point-of-purchase displays refers promotional devices that are placed where sales transactions ...
  • Trade sales promotion
    Activities a firm directs to wholesalers, retailers, or salespeople to encourage them ...
  • Cash Discount
    Cash Discount is a discount given to buyers for cash rather than credit purchase. ...
  • Leverage or trading on the equity
    Leverage or trading on the equity is a firm takes advantage of the sound market reputation ...