Definition

Share it:  Cite

More from this Section

  • Management contracting
    Management contracting refers to a joint venture in which the domestic firm supplies the ...
  • Focus Group
    A focus group is a gathering of six to ten people who are invited to spend few hours with ...
  • In-Home Selling
    In-Home Selling refers non store retailing activates that involve personal contact with ...
  • Brand promise
    ...
  • Local marketing
    Local marketing involves tailoring brands and promotions to the needs and wants of local ...