Definition

Automatic customization

Automatic customization means tailoring of the content presented to the user based on information known about the user and the user’s historical surfing behavior.

Share it:  Cite

More from this Section

  • Properties
    Properties are intangible rights of ownership to either real property (real state) or ...
  • Durability
    Durability refers to a measure of the product’s expected operating life under natural ...
  • Market-penetration index
    Market-penetration index is a comparison of the current level of market demand to the ...
  • Warrant
    Warrant is a document that conveys the preemptive right to existing stockholders. ...
  • Prospect theory
    Prospect theory maintains that consumers frame their decision alternatives in terms of ...