Definition

Automatic customization

Automatic customization means tailoring of the content presented to the user based on information known about the user and the user’s historical surfing behavior.

Share it:  Cite

More from this Section

  • Straight extension
    Straight extension refers to introduce a product in a foreign market without any change ...
  • Total customer cost
    Total customer cost is the bundle of costs customers expect to incur in evaluating, obtaining, ...
  • Law
    Law is a Governmental social control. ...
  • House-to-house retailing
    House-to-house retailing means out-of-store retailing whereby salespeople call on prospective ...
  • LISTSERV
    LISTSERV is a program that provides automatic processing of many functions involved with ...