Definition

Average audience

Average audience- In broadcast, the average number of homes tuned to a given time segment of a program. In print media, the number of individuals who looked into an average issue of publication and are considered “readers”.

Share it:  Cite

More from this Section

  • Production concept
    The production concept is the idea that consumers will favor products that are available ...
  • Innovative marketing
    Innovative marketing refers to a principle of sustainable marketing that requires a company ...
  • Unsought products
    Unsought products are consumer products that the consumer either does not know about or ...
  • Consent
    Consent when users are allowed to choose participation or exclusion. ...
  • Durability
    Durability refers to a measure of the product’s expected operating life under natural ...