Definition

Banner ad

Banner ad is a rectangular space appearing on a Web site, paid for by an advertiser, which allows the user to click- through to the advertiser’s Web site.

Share it:  Cite

More from this Section

  • Percentage-of-sales method
    Percentage-of-sales method is a method that refers to set the promotion budget at a certain ...
  • Electronic Communications Privacy Act (ECPA)
    Electronic Communications Privacy Act (ECPA) is a federal law intended in part to restrict ...
  • Creative concept
    Creative concept means the compelling “big idea” that will bring the advertising message ...
  • Sales contest
    A competition designed to stimulate sales efforts by offering prizes to salespeople, distributors, ...
  • Pioneer pricing
    The new-product pricing strategies of charging the highest possible price to regain costs ...