Definition

Banner ad

Banner ad is a rectangular space appearing on a Web site, paid for by an advertiser, which allows the user to click- through to the advertiser’s Web site.

Share it:  Cite

More from this Section

  • Inventory turnover rate
    Inventory turnover rate (also called stock turn rate for resellers) is the number of times ...
  • Value-added pricing
    Attaching value-added features and services to differentiate a company’s offers and ...
  • Point-of-purchase displays
    Point-of-purchase displays refers promotional devices that are placed where sales transactions ...
  • Advertising media
    Advertising media refers to the vehicles through which advertising messages are delivered ...
  • Manufacturer’s agents
    Manufacturer’s agents is the represent more than one seller. In the virtual world they ...