Definition

Behavioral segmentation

Behavioral segmentation refers to dividing a market into segments based on consumer knowledge, attitudes, uses, or responses to a product. Many marketers believe that behavior variables are the best starting point for building market segments.

Share it:  Cite

More from this Section

  • Interactive marketing
    Interactive marketing means that service quality depends heavily on the quality of the ...
  • Viral marketing
    Viral marketing is a fairly new marketing technique that facilities and encourages people ...
  • Augmented product
    Augmented product refers to a product that includes features that go beyond consumer expectations ...
  • In-Home Selling
    In-Home Selling refers non store retailing activates that involve personal contact with ...
  • Zone pricing
    Zone pricing is a geographical pricing strategy in which the company sets up two or more ...