Definition

Beliefs and attitudes

A belief is descriptive thought that a person holds about something.

Attitudes refer to a person’s enduring favorable or unfavorable evaluations, emotional feelings, and actions tendencies toward some object or idea. People have attitudes towards almost everything: religion, politics, clothes, music, food.

Attitudes put us into a frame of mind: liking or disliking an object, moving toward or away from it. They lead us to behave in a fairly consistent way toward similar objects.

Share it:  Cite

More from this Section

  • Primary data
    Primary data is the information gathered for the first time to solve a particular problem. ...
  • Break-even pricing
    Setting price to break even on the costs of making and marketing a product or setting ...
  • Strategic group
    Strategic group is a group of firms in an industry following the same or a similar strategy ...
  • Real video
    ...
  • Labeling
    Labels range from simple tags attached to products to complex graphics that are part of ...