Definition

Brand advertising

Brand advertising means advertising that creates a distinctly favorable image that customers associate with a product at the moment they make buying decisions.

Share it:  Cite

More from this Section

  • Marketing information system
    A marketing information system is a system that meets the information needs of an organization ...
  • Shopper marketing
    Shopper marketing– using in store promotions and advertising to extend brand equity ...
  • Drop shippers
    Drop shippers- who do not carry inventory or handle the product. On receiving an order, ...
  • Survey research
    For gathering primary data by asking people questions about their knowledge, attitudes, ...
  • Visitor
    Visitor is a user who visits a site; however, this does not distinguish between one time ...