Definition

Brand associations

Brand associations consist of all bran-related thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand node.

Share it:  Cite

More from this Section

  • Advertising objective
    Advertising objective is a specific communication task to be accomplished with a specific ...
  • Online community
    Online community users who are widely dispersed geographically but come together in cyberspace ...
  • Value Chain
    The series of internal departments that carry out value-creating activities to design ...
  • Paid circulation
    Paid circulation is the reported by the audit bureau of circulation, a classification ...
  • Inventory turnover rate
    Inventory turnover rate (also called stock turn rate for resellers) is the number of times ...