Definition

Brand dilution

Brand dilution when consumers no longer associate a brand with a specific product or highly similar products or start thinking less favorably about the brand.

Share it:  Cite

More from this Section

  • Opt-in
    Opt-in is the list of users who have voluntarily agreed to receive commercial e-mail about ...
  • Market-skimming pricing
    Market-skimming pricing (price skimming)- setting a high price for a new product to skim ...
  • Brand elements
    Brand elements are those trademarkable devices that serve to identify and differentiate ...
  • Spam filter
    Spam filter is a program that has the capability of blocking unsolicited e-mails. ...
  • Integrated marketing
    Integrated marketing occurs when the marketer devises marketing activities and assembles ...