Definition

Brand value chain

Brand value chain is a structured approach to assessing the sources and outcomes of brand equity and the manner in which marketing activities create brand value.

Share it:  Cite

More from this Section

  • Descriptive research
    Marketing research to better describe marketing problems, situations, or markets, such ...
  • Fads
    Fads are temporary periods of unusually high sales driven by consumer enthusiasm and immediate ...
  • Environmental threat
    An environmental threat is a challenge posed by an unfavorable trend or development that. ...
  • Gender segmentation
    Gender segmentation refers to dividing a market into different segments based on gender. ...
  • Ingredient branding
    Ingredient branding is a special case of co-branding that involves creating brand equity ...