Definition

Buying Intentions Survey

Buying intentions survey is an instrument that is used to gauge customer interest in a product or service. It consists of a concept statement or a similar description of a product or service with a short survey attached. The statement and survey should be distributed to 20 to 30 potential customers (people who completed the concept statement test should not be asked to completed this survey). Each participant should be asked to read the statement and complete the survey.

Share it:  Cite

More from this Section

  • Mediation/Negotiation
    Mediation or negotiation is a process in which an impartial third party (usually a professional ...
  • Financial ratios
    Financial ratios, which ratios showing the relationships between items on a firm’s financial ...
  • Sustainable competitive advantage
    Sustainable competitive advantage is a competitive advantage that is sustainable normally ...
  • Creativity
    Creativity is the process of generating a novel or useful idea. Opportunity recognition ...
  • Market Analysis
    The market analysis is an analysis that breaks the industry into segments and zeroes in ...