Definition

Buying Intentions Survey

Buying intentions survey is an instrument that is used to gauge customer interest in a product or service. It consists of a concept statement or a similar description of a product or service with a short survey attached. The statement and survey should be distributed to 20 to 30 potential customers (people who completed the concept statement test should not be asked to completed this survey). Each participant should be asked to read the statement and complete the survey.

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