Definition

Cash cows

 Cash cows are businesses with a relatively high market share in low-growth markets or industries. Because of their strong competitive positions and their minimal reinvestment requirements, these business often generate cash in excess of their needs. This type of business typically generates more cash than is needed to grow or reinvest.


Cash cows means business segments, having a high market share in low growth product markets, which generate more cash flow than needed for reinvestment.

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