Definition

Cause-related marketing

Cause-related marketing is a kind of marketing that links a firm’s contributions to a designated cause to consumers’ engaging directly or indirectly in revenue–producing transactions with the firm.

Share it:  Cite

More from this Section

  • Wholesale merchants
    Wholesale merchants– sell primarily to retailers and provides a full range of services. ...
  • Shoshkeles
    Shoshkeles menas browser-driven, platform agnostic, sound-enabled, free moving forms that ...
  • Click-only companies
    Click-only companies– the so-called dot-coms, which operate online only and have no ...
  • Marketing opportunity
    A marketing opportunity is an area of buyer need and interest that a company has a high ...
  • Hostile applets
    Hostile applets which programs that can be used to surreptitiously access and transmit ...