- Keep the basic aims in mind.
- Plan the letter’s points before starting to write.
- Keep to the relevant points.
- Clearly express ideas and facts.
- Prefer simplicity to complexity.
- Aim to be brief.
- Use a tone in keeping with the aims.
- Use a style suitable for the intended reader.
- Be positive, and persuasive if appropriate.
- Be courteous, sincere.
- Check spelling and punctuation.
- Remember that every letter represents your organization: an ambassador.
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