Definition

Cognitive component

The cognitive component of an attitude refers to the beliefs, opinions, knowledge, or information held by a person-for instance, the belief that “discrimination is wrong.

Share it:  Cite

More from this Section

  • Global company
    Global company, is an international company that centralizes management and other decisions ...
  • Policies
    Broad,precedent setting decisions that guide or substitute for repetitive or time-sensitive ...
  • Motivation factors
    Motivation factors are those job factors that provide satisfaction and therefore motivation, ...
  • Global Industries
    An industry in which competition crosses national borders on a worldwide basis. In fact ...
  • Strengths
    A resource advantage relative to competitors and needs of the markets a firm serves or ...