Definition

Concentrated targeting

Also called niche marketing, a firm selects one segment and develops one or more marketing mixes to meet the needs of that segment Concentrated targeting.

Category: E-Marketing

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Related Definitions

Differentiated targeting
Differentiated targeting also called multi segment targeting, exists when a...
Concentrated marketing
Concentrated marketing (or niche marketing) is a market-coverage-strategy in which...
Market targeting
Process of evaluating each market segment’s attractiveness and selecting one...

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