Definition

Cost-oriented pricing

Cost-oriented pricing is a pricing method whereby a firm determines a product’s total cost, then adds a markup to that cost to achieve the desired profit margin.

Share it:  Cite

More from this Section

  • Bear market
    Bear market refers a market state in which stock values are generally declining and investors ...
  • Product line
    A product line is a group of products that are closely related be because they function ...
  • Group
    Group means two or more people who interact to accomplish individual or mutual goals. ...
  • The holistic marketing concept
    The holistic marketing concept is based on the development, design, and implementation ...
  • Performance Marketing
    Performance Marketing requires understanding the financial and nonfinancial returns to ...