Definition

Elimination-by-aspects heuristic

Elimination-by-aspects heuristic refers to a situation in which the consumer compares brands on an attribute selected probabilistically, and brands are eliminated if they do not meet minimum acceptable cutoff levels.

Share it:  Cite

More from this Section

  • Expectancy-value method
    Expectancy-value method— consumers evaluate products and services by combining their ...
  • Rack jobbers
    Rack jobbers - who serve grocery and drug retailers, mostly in nonfood items. Rack jobbers ...
  • Consumer buying behavior
    Consumer buying behavior refers the actions and decisions of individuals who purchase ...
  • Marketing return on sales
    Marketing return on sales (or marketing ROS) refers to the percent of net sales attributable ...
  • Primary and Secondary data
    Secondary data consist of information that already exists somewhere, having been collected ...