Definition

Emotional motives

Emotional motives refer buying reasons that rise from impulse and psychological needs rather than careful thought and analysis.

Share it:  Cite

More from this Section

  • Price-to-earnings (P/E) ratio
    Price-to-Earning (P/E) ratio is a simple ratio that measures the price of a company’s ...
  • Liability of newness
    Liability of newness refers to the fact that companies often falter because the people ...
  • Code of conduct/Ethics
    A code of conduct (or code of ethics) is a formal statement of an organization’s values ...
  • Copyright
    A copyright is a form of intellectual property protection that grants to the owner of ...
  • Supplier & Supply chain
    A supplier is a company that provides parts or services to another company. For example, ...