Definition

Emotional motives

Emotional motives refer buying reasons that rise from impulse and psychological needs rather than careful thought and analysis.

Share it:  Cite

More from this Section

  • Source & uses of funds statement
    Source & uses of funds statement is a document that lays out specifically how much money ...
  • Strategic Partners
    Strategic partners are a source of capital for new ventures which often play a critical ...
  • First-mover Advantage
    First-mover advantage is a sometimes significant advantage, created by the opportunity ...
  • Current ratio
    Current ratio is a ratio that equals the firm’s current assets divided by its current ...
  • Sustained growth
    Sustained growth is defined as growth in both revenues and profits over a extended period ...