Exchange is the act of obtaining a desired object from someone by offering something in return.
In the broadest sense, the marketer tries to bring about a response to some market offering. The response may be more than simply buying or trading products and services. A political candidate for instance wants votes, a church wants membership, an orchestra wants an audience, and a social action group wants idea acceptance.
Exchange is a basic concept in marketing that refers to the act of obtaining a desired object from someone else by offering something in return.
Exchange means the process by which one or more parties provide something of value to one another to satisfy the needs of each.