Exporting refers to enter a foreign market by selling goods produced in the company’s home country, often with little modification. A company has many options for entering an international market, from simply exporting its products to working jointly with foreign companies to holding its own foreign-based operations. The company may passively export its surpluses from time to time, or it may make an active commitment to expand exports to a particular market. In either case, the company produces all its goods in its home country. It may or may not modify them for the export market. Exporting involves the least change in the company’s product lines, organization, investments, or mission.
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