Definition

Good-value pricing

Good-value pricing is a strategy that offer the right combination of quality and good service at a fair price. Good-value pricing has involved redesigning existing brands to offer more quality for a given price or the same quality for less.

Share it:  Cite

More from this Section

  • White knight
    A buyer (person or company) considered more favorable by a target firm than the takeover ...
  • Shopping goods
    Shopping goods mean those goods that the consumer, in the process of selection and purchase, ...
  • Relationship marketing
    Relationship marketing aims to build mutually satisfying long-term relationships with ...
  • Performance metrics
    Performance metrics is the specific measures designed to evaluate the effectiveness and ...
  • Product modification
    The changing of one or more of a product’s characteristics as a strategy to extend its ...