Definition

Gross rating points

Gross rating points is the sum of all ratings delivered by a given list of media vehicles. Although synonymous with TRPs, GRPs generally refer to a “household” base. In out-of-home media, GRPs are synonymous with a showing.

Share it:  Cite

More from this Section

  • Microsoft Developer’s Network (MSDN)
    Microsoft Developer’s Network (MSDN) is a web site on which Microsoft offers product ...
  • Diskless workstations
    Diskless workstations means network computers that require a special type of ROM because ...
  • Voice grade
    A designation for cable (usually TP) that indicates it’s rated only to carry telephone ...
  • Automatic customization
    Automatic customization means tailoring of the content presented to the user based on ...
  • Server-side
    Server-side refers to activities that take place on an organization’s web server such ...