Definition

Innovators

Innovators is the first 2.5% of consumers to purchase a product. They tend to be risk takers, eager to try new products and with higher levels of education and income. They are very self-reliant, gaining information from experts and the press rather than from peers.

Share it:  Cite

More from this Section

  • Virtual private network (VPN)
    Virtual private network (VPN) is a network link that incorporates connections across a ...
  • World Wide Web (WWW)
    World Wide Web (WWW) is one of the newest and most popular hypertext-based internet tools ...
  • Systems Network Architecture (SNA)
    IBM’s native protocol suite for its mainframes and older minicomputers. Systems Network ...
  • Switched 56K
    Switched 56K is a digital point-to-point leased communication links offered by local and ...
  • Spoofing
    Spoofing is the relies on the fact that the average person is not in a position to understand ...