Definition

Innovators

Innovators is the first 2.5% of consumers to purchase a product. They tend to be risk takers, eager to try new products and with higher levels of education and income. They are very self-reliant, gaining information from experts and the press rather than from peers.

Share it:  Cite

More from this Section

  • X.500
    X.500 is an improved message-handling protocol from CCITT. Able to communicate across ...
  • Serial Line Internet Protocol (SLIP)
    Serial Line Internet Protocol (SLIP) is the dial-up protocol originally used to connect ...
  • Static routing
    Static routing is a type of routing in which the router is configured manually with all ...
  • Random digit dialing
    Random digit dialing is the telephone survey technique of calling people at random and ...
  • License
    License means consists of contractual agreements made between consumers and software vendors ...