Definition

Laggards

Laggards is the last 16% of buyers of new products. They are very traditional and generally of lower socioeconomic status. Often they adopt a product when newer products have already been introduced.

Share it:  Cite

More from this Section

  • Radio government
    Radio government is the coaxial cable designation that reflects coaxial cable’s original ...
  • Hardware Compatibility List (HCL)
    Hardware Compatibility List (HCL) is a vendor-maintained list of all hardware compatible ...
  • Data link layer
    Layer 2 in the OSI reference model. Data link layer is responsible for managing access ...
  • Sub layer
    The two components of Layer 2, the Data Link layer (DDL), of the OSI reference model. ...
  • Agent
    Agent is a wholesaler who represents buyers or sellers on a relatively permanent basis, ...