Definition

Laggards

Laggards is the last 16% of buyers of new products. They are very traditional and generally of lower socioeconomic status. Often they adopt a product when newer products have already been introduced.

Share it:  Cite

More from this Section

  • Password
    A string of letters, numbers, and other characters intended to be kept private (and hard ...
  • Learning bridge
    Learning bridge is another term for a transparent bridge that learns the hardware addresses ...
  • User
    User which is an individual who uses a computer, either as a standalone or to access a ...
  • Drive mapping
    Drive mapping is the convention of associating a local drive letter with a network directory ...
  • Ethernet SNAP
    ...