Definition

Market segmentation approach

Market segmentation approach is the division of the total market into segments, with a marketing mix directed to one of the segments.

Share it:  Cite

More from this Section

  • In-Home Selling
    In-Home Selling refers non store retailing activates that involve personal contact with ...
  • Repositioning
    Repositioning is the process of creating a new or modified brand, company, or product ...
  • Producers cooperatives
    Producers cooperatives refer to farmer-owned members that assemble farm product for sale ...
  • Pricing method
    Pricing method is a systematic procedure for determining prices on a regular basis; considers ...
  • Internal efficiencies
    Internal efficiencies is the reductions in marketing and operations costs. A company going ...