Marketing is managing profitable customer relationship. The twofold goal of marketing is to attract new customers by promising superior value and keep and grow current customers by delivering satisfaction.
According to Peter Drucker, “The aim of marketing is to make selling unnecessary”.
It refers to the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.
Broadly defined, marketing is a social and managerial process by which individuals and organizations obtain what they needed and want through creating and exchanging value with others. In a narrower business context, marketing involves building profitable, value laden exchange relationships with customers.
So, Marketing can be defined as the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.
Marketing is a group of interrelated activates designed to identify consumer needs and to develop, distribute, promote, and price goods and services to satisfy these needs at a profit.
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.