Definition

Modified rebuy

Modified rebuy refers to a business buying situation in which the buyer wants to modify product specifications, prices, terms, or suppliers. The in suppliers may become nervous and feel pressured to put their best foot forward to protect an account. Out suppliers may see the modified rebuy situation as an opportunity to make a better offer and gain new business.

Share it:  Cite

More from this Section

  • Ratio of net sales to net income
    Ratio of net sales to net income is a statement of the amount of sales a firm had to make ...
  • Accountability
    Accountability refers to the obligation imposed by law or lawful order or regulation on ...
  • Other expenses and losses
    A non operating activities section of the income statement that shows expense from auxiliary ...
  • Compensating balances
    Compensating balances refer to the minimum cash balances required by a bank in support ...
  • Audit programme
    Before the work of an audit is commenced, the auditor should chalk out a programme as ...