Definition

Modified rebuy

Modified rebuy refers to a business buying situation in which the buyer wants to modify product specifications, prices, terms, or suppliers. The in suppliers may become nervous and feel pressured to put their best foot forward to protect an account. Out suppliers may see the modified rebuy situation as an opportunity to make a better offer and gain new business.

Share it:  Cite

More from this Section

  • Consistency principle
    Consistency principle dictates that a company uses the same accounting principles and ...
  • Budget committee
    Budget committee is a group responsible for coordinating the preparation of the budget. Budget ...
  • Schedule of cash payments
    The schedule of cash payments shows the distribution of cash to the partners in partnership ...
  • Manufacturing Overhead
    Manufacturing overhead consists of costs that are indirectly associated with the manufacture ...
  • Economic entity assumption
    Economic entity assumption is an assumption that requires that the activities of the entity ...