Definition

Non personal communication channels

Non personal communication channels are media that carry message without personal contact or feedback. They include major media, atmospheres, and events. Major media include print media (newspapers, magazines, direct-mail), broadcast media (television, radio), display media (billboards, signs, posters), and online media (e-mail, company Websites, and online social and sharing networks). Atmospheres are designed environments that create or reinforce the buyer’s leanings toward buying a product. Thus, lawyer’s offices and bands are designed to communicate confidence and other qualities that might be valued by clients. Events are staged occurrences that communicate messages to target audiences. For example, PR departments arrange grand openings, shows and exhibits, public tours, and other events.

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