Online marketing- efforts to market products and services and build customer relationships over the internet. The internet has fundamentally changed customer’s notions of convenience, speed price, product information, and service. As a result, it has given marketers a whole new way to create value for customers and build relationships with them.
Online marketing is the fastest-growing form of direct marketing. Wide spreafd use of the internet is havinga dramatic impact on both buyers and the marketers who serve them. By one estimate, the internet now influences a staggering 50 percent of total retail sales.