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Perception in Marketing

A motivated person is ready to act. How the person act is influenced by his or her own perception of the situation. All of us learn by the flow of information through our five senses: sight, hearing, smell, touch, and taste. However, each of us receives, organizes, and interprets this sensory information in an individual way.

Perception is the process by which people select, organize, and interpret information to form a meaningful picture of the world.

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