Personal selling refers to personal presentations by the firm’s sales force for the purposes of making sales dn building customer relationships.
Personal selling is one of the oldest professions in the world. The people who do the selling go by many names, including salespeople, sales representatives, agents, district managers, account executives, sales consultants, and sales engineers.
Personal selling is the interpersonal arm of the promotion mix. A company’s sales force, creates and communicates customer value through personal interactions with customers.
Personal selling is the most basic form of promotion: a direct person-to-person promotional presentation to a potential buyer.
Person-to-person communication with one or more prospective customers in order to make a sale