Test marketing is the stage of new-product development at which the product and its proposed marketing program are introduced into realistic market settings. Test marketing gives the marketer experience with marketing a product before going to; the great expense of full introduction. It lets the company test the product and its entire marketing program- targeting and positioning strategy, advertising, distribution, pricing, branding and packaging, and budget levels.
Test marketing is the introduction of a new product supported by a complete marketing campaign to a selected city or TV coverage area.
Test marketing is a business introduces a product in strategic geographic locations, rather than everywhere, to assess consumer response.