Definition

Threats

Threats are current or emerging external elements that could potentially challenge a company's performance.

A threats is a major unfavorable situation in a firms environment. Threats are key impediments to the firms current or desired position. The entrance of new competitors, low market growth, increased bargaining power of key buyers or suppliers, technological changes, and new or revised regulations could represent threats to a firm’s success.

Share it:  Cite

More from this Section