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Related Definitions
Manual customization Manual customization is the creating systems according to explicit a prior instructions from the user regarding preferred content categories. See mass customization.
Customization Customization is the third step in the CRM process. It means that firms tailor their marketing mixes to meet the needs of small target
Automatic customization Automatic customization means tailoring of the content presented to the user based on information known about the user and the user’s historical surfing behavior.
Mass customization Mass customization is providing customers with a product when, where and how they want it. Mass customization requires flexible
Definition