Advertising media
Advertising media refers to the vehicles through which advertising messages are delivered to their intended audiences. The major steps in advertising media selection are (1) determining on reach, frequency, and impact; (2) choosing among major media types: (3) selecting specific media vehicles: and (4) choosing media timing.
Advertising media is the personal or non personal means of sending a message to a target market.
Advertising media refers advertising outlet, including newspapers, television, direct mail, radio, magazines, and outdoor displays.
Category: Marketing & Public Relations
Previous: ← Execution style
More from this Section
- Purchasing agents
Purchasing agents– generally have a long-term relationship with buyers and make purchases ... - Manufacturers’ agents
Manufacturers’ agents– represent two or more manufacturers of complementary lines. ... - Repositioned products
Repositioned products is the current products that are either targeted to different markets ... - Customer lifetime value
Customer lifetime value is the value of the entire stream of purchases that the customer ... - Survey research
For gathering primary data by asking people questions about their knowledge, attitudes, ...