Definition (1):
A belief means a descriptive thought that an individual holds about something. People get beliefs and attitudes through their learning and doing things. These, in turn, influence their buying behavior. So, belief in marketing plays an important role.
Definition (2):
A belief is a claim’s mental acceptance as truth irrespective of supporting or opposing empirical evidence. From this sense, culture can be defined as the different ways the beliefs, customs, and experiences of people define the way they behave. A culture has three elements such as beliefs, customs, and values. A belief indicates a proposition reflecting an individual’s specific knowledge or understanding and assessment of a certain thing. Customs are acceptable manners of behaving. Values refer to general statements that direct behavior and affect beliefs.
Marketers use the concept of belief in marketing in various ways. Marketers develop the strategy in such a way that it shows the service or product as reinforcing the targeted culture’s beliefs, customs, and values. Religious beliefs, colors, and local languages all factors influence the way global marketers promote their services and products in various countries. An individual’s religious beliefs can affect her/his shopping patterns and the types of purchased products. For instance, the marketers use the term “halal” for selling different products like food items, soaps, and tubes of toothpaste in Muslim countries.
Use of the term in Sentence:
- The professor is discussing the definition of belief in marketing along with different relevant examples.