The-definition.com

Definition

Brand name

Brand name is the part of a brand consisting of words or letters that form a name that identifies and distinguishes an offering from those of competitors.


Brand name is a letter, a word, or a group of letters or works used to identify the product.

 

 

Share it:  Cite

More from this Section

  • Reference groups
    Reference groups refer to all the groups that have a direct (face-to-face) or indirect ...
  • Product concept
    Product concept is the idea that consumers will favor products that offer the most quality, ...
  • Salesperson
    Salesperson is an individual representing a company to customers by performing one of ...
  • Product invention
    Product invention refers to create new products or services for foreign market. It consists ...
  • Store brand
    Store brand (or private brand) is a brand created and owned by a reseller of a product ...