Brand name
Brand name is the part of a brand consisting of words or letters that form a name that identifies and distinguishes an offering from those of competitors.
Brand name is a letter, a word, or a group of letters or works used to identify the product.
Category: Marketing & Public Relations
Previous: ← Notice
Next: Common law →
More from this Section
- Variety-seeking buying behavior
Variety-seeking buying behavior is undertaken by consumers in situations characterized ... - Cash Discount
Cash Discount is a discount given to buyers for cash rather than credit purchase. ... - Expectancy-value method
Expectancy-value method— consumers evaluate products and services by combining their ... - Service perishability
Service perishability means that services cannot be stored for later sale or use ... - Inventory
Inventory refers to a company’s merchandise, raw materials, and products waiting to ...