Conformance quality
Conformance quality is the degree to which all produced units are identical and meet promised specifications. Suppose a Porsche 911 is designed to accelerate to 60 miles per hour within 10 seconds. If every Porsche 911 coming off the assembly line does this, the model is said to have high conformance quality. A product with low conformance quality will disappoint some buyers.
Category: Marketing & Public Relations
Previous: ← Performance quality
Next: Durability →
More from this Section
- Workload method
Workload method is an approach to determining sales force size based on the workload required ... - Experience curve
The drop in the average per-unit production cost that comes with accumulated production ... - Brand bonding
Brand bonding occurs when customers experience the company as delivering on its brand ... - Contractual VMS
A contractual VMS is a vertical marketing system which consists of independent firms at ... - Cost-oriented approach
Cost-oriented approach prices are determined by focusing on costs of merchandise, accompanying ...