Consumer promotions
Consumer promotions - sales promotion tools used tools to boost short-term customer buying and involvement or enhance long-term customer relationships.
Consumer promotions include a wide range of tools- from samples, coupons, refunds, premiums, and point-of-purchase displays to contests, sweepstakes, and event sponsorships. It must usually be advertised and can add excitement and pulling power to ads.
Category: Marketing & Public Relations
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