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Customer-centered company

Customer-centered company refers to a company that focuses more on customer developments in designing its marketing strategies and delivering superior value to its target customers. Clearly, the customer-centered company is in a better position to identify new opportunities and set long-run strategies that make sense. By watching customer needs evolve, it can decide what customer groups and what emerging needs are the most important to serve. Then it can concentrate its resources on delivering superior value to target customers.

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