Day-in-the life research refers to a form of anthropological research used by companies to make sure customers are satisfied and to probe for new product ideas by sending researchers to the customer’s homes or business. In this stage, the company routinely sends teams of testers to the homes and business of its users to see how its products are working and to seek insights for new product ideas.
In day-in-the life research, employees or researchers spend one or many days with a customer for observing her/his consumer habits. It is anthropological research requiring further evaluation for identifying product ideas.
Day-in-the life research is a kind of ethnographic research in which the researcher observes and follows a consumer through a general day. The motive of this research is to understand the general activities and routine of a consumer that the consumer does by habit and that the consumer would do subconsciously.
A researcher with out-of-the-box thinking can also describe this day or days in the present or future context for a consumer or a set of consumers. It means that the present context’s observations can be applied for drawing a future context’s description.
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