Direct investment
Direct investment refers to enter a foreign market by developing foreign-based assembly or manufacturing facilities and it is the biggest involvement in a foreign market comes through direct investment. For example, HP has made direct investments in several major markets abroad, including India. It has opened two factories that make PCs for the Indian market, along with HP-owned retail outlets in 150 Indian cities. Thanks to such commitments, HP is a market leader in India and now controls more than 16 percent of the market in India.
Category: Marketing & Public Relations
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